Do you ever wish you could figure out how to better understand your customers? Life would be so much easier, wouldn't it?
Sean D'Souza, Chief Brain Auditor, copywriter, cartoonist, and author of The Brain Audit is here to give you the answers.
Sean lets you in on the secrets behind The Brain Audit, its success, and how you can use these insights to better understand your customers and what they want.
In the episode, Sean and Liston discuss Sean's journey from being a cartoon artist for 15 years to discovering his knack for marketing to authoring The Brain Audit.
You can catch Sean at Psychotactics and The Brain Audit. You can email him at firstname.lastname@example.org, or catch him on Twitter @SeanDSouza. Recommendations from Sean (and Liston) during this podcast episode include:
- Good to Great by Jim Collins
- The Brain Audit by Sean D'Souza
- Badass: Making Users Awesome by Kathy Sierra
Get a free excerpt of The Brain Audit by going to Psychotactics.com/xbrain.