Landing pages have evolved in the last few years, and have become a key piece of any digital marketer's toolkit.
Oli Gardner, conversion rate optimization expert, and Co-Founder of Unbounce, a landing page builder, is one of the go-to people when it comes to creating high performing landing pages.
Learn from Oli what he recommends you do to incorporate the decision making process into your landing page design and how to use conversion centered design.
In the episode, Oli and Liston discuss Oli's pain points when it comes to bad landing pages, how he evaluates landing page design, why you shouldn't blindly add new features (like scroll jacking), machine learning, and more.
Recommendations from Oli (and Liston) during this podcast episode include:
- Conversion Centered Design by Oli Gardner
- How to Deliver a TED Talk by Jeremey Donovan
- The Checklist Manifesto by Atul Gawande
Get Oli's testimonial equation customer interview script at oli.unbounce.com/liston.